Edward McDonnell- Director, CeADAR Centre

  • Presentation title:

    Analytics at work in Marketing & Sales

    Presentation Synopsis:

    In this presentation Edward will introduce the unique market-driven approach of the CeADAR Centre and show examples of analytics techniques applied to advertising spend optimisation, customer segmentation, analytics of call-centre traffic, warm lead generation, and optimising customer offerings.

    Speaker Bio:

    Edward is Director of the CeADAR Centre for Applied Data Analytics (www.ceadar.ie). The Centre represents a radical re-imagining of how business can leverage value from applied research for their competitive advantage. The Centre has over 60 member organisations and is at the focus of a dynamic ecosystem of data analytics companies in Ireland.

    Prior to CeADAR, Edward was the European Director of Innovation & Technology Research at Fidelity Investments. The role involved prospecting for technology and investment opportunities across Europe, understanding developments in the European innovation ecosystem, and directing technology trials. He has also held various technical and global senior management roles in the Office of Strategy and Technology at Hewlett-Packard Europe based in England.

    Edward holds a PhD in Artificial Intelligence from the University of Edinburgh, is a Fellow of the IEE, and is the named inventor on 76 granted patents. He has been awarded several international prizes for business and technical leadership.


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