Elaine Lavery – Co-founder, Improper Food Limited

  • Presentation Title:
    Innovating in Irish butter

    Presentation Synopsis:

    Using online to grow your business offline.

    Speaker Bio:

    Elaine Lavery is co-founder of Improper Butter.  Elaine graduated from University College Dublin with a 1.1. in Business & Law (BBLs) in September 2012. During her time at UCD she interned at Deloitte, Dublin (2011) and Goldman Sachs, London (2012).  Upon leaving UCD, Elaine turned down an opportunity to work in finance, realising she could not ignore her interest for food. She decided to take a gap year, spending the time working as a chalet chef in the French Alps.

    She returned to Dublin in summer 2013 with an idea to launch a modern Irish butter brand. Together with her business partner Hannah, she incorporated Improper Food in August 2013.

    Improper Butter is a new way of branding, packaging and promoting grass-fed Irish butter to a millennial customer. The company currently supplies products to Supervalu Ireland, Tesco Ireland (Dublin) and independents and John Lewis food halls in the UK.


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