Heather Thornton- Co-Founders, Along Came A Spider

  • Presentation Title:


    Presentation Synopsis:

    Guide to creating video content that people will want to watch.

    Along Came A Spider answers brands’ needs for expertise in creating popular branded video content.

    Heather’s background is in advertising, having worked at some of London’s biggest agencies including M&C Saatchi, Google and Wieden+Kennedy. Her business partner, Sarah, worked as a TV producer for both the BBC in London and RTE in Dublin.

    Having a proper understanding of both advertising and entertainment is crucial for making branded video that works.

    Attending Swipe Summit last year Sarah heard one of the speakers claim that there was no reason brands couldn’t create hit videos for less than €4,000…This talk addresses the common misconceptions around this subject and tells the real story of video content marketing.

    Key areas covered include:

    Understanding the three main categories of video content. The importance of knowing which type you need before embarking on any video project.

    How much does it cost? A guide to what you can expect for different budgets.

    What video content marketing can do for your brand.

    The importance of strategy and the “X factor”.

    Don’t just count views. How to set appropriate KPIs and prove ROI for branded video content.


    Speaker Bio:
    Heather Thornton is one of two the founders of Along Came A Spider.

    The agency mixes their extensive experience in both advertising and
    entertainment to specialize in premium video content for brands.
    Thornton cut her teeth in advertising at Google Dublin before moving to
    London to work in the more traditional houses. Starting in M&C Saatchi
    and encompassing many of London’s leading ad agencies including RKCR,
    Wieden+Kennedy and Anomaly, she worked on a wide variety of accounts
    from Budweiser to Vodafone to ITV.


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