Hugh Kelly – Managing Director, Associated Marketing Ltd.

    • Hugh Kelly – Managing Director, Associated Marketing Ltd.'s presentations

    Speaker Bio:

    Hugh Kelly is a recognised expert in the field of international business and export market development. He is a former President of the Irish Exporters Association and Chairman of the IEA’s Asia Trade Forum. He is Managing Director of Associated Marketing Ltd., an Export Management Company (EMC) that supports companies to enter and accelerate their sales in targeted export markets. His market experience spans the Middle East, Far East, Australasia and Southern Africa while his sectoral experience covers both B2B and B2C.

    Presentation Title:

    Export Market Development – Experiences of a Seasoned Exporter


    In it, I will share stories collected over 25 years, helping clients export a diverse range of products (food and drink, pet treats, construction products, pharma and OTC solutions, sports and beauty products, B2B and B2C) to Europe, the Middle East, Asia and Australasia. The stories illustrate some of the lessons I have learnt about what really does and doesn’t work, the common mistakes people make and the difficulties that they can so easily find themselves in as a consequence. But it’s not all negative; when you get it right, running an international business can also be fun and incredibly rewarding.

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