Karl Purcel – Behavioural Change Consultant, Carr Communications

    • Karl Purcel – Behavioural Change Consultant, Carr Communications's presentations

    Speaker Bio:

    Karl Purcell is a Behavioural Change Consultant with Carr Communications’ Behavioural Economics and Sciences Team (B.E.S.T). He develops innovative behavioural change solutions for Carr Communications’ clients; helping them understand their customers’ attitudes and finding solutions to influence and motivate behavioural change. At the Sales and Marketing Summit Karl will outline the core principles of behavioural science, explain how it provides a better understanding of the consumer and will demonstrate how the B.E.S.T method can be applied to boost your marketing effectiveness.

    Presentation Title:

    The Best Approach: Harnessing the power of Behavioural Science to Boost Your Marketing Effectiveness

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