Niall McCaffrey- Director, Ipsos MRBI

  • Presentation Title:

    Some  pitfalls and opportunities when using data to make business decisions.

    Presentation Synopsis:

    The abundance of data available to decision makers today can be overwhelming. During the course of this session, Niall will outline some of the pitfalls that anyone using data needs to be aware of when working in business. He will also take you through some of Ipsos MRBI’s research to help outline some of the opportunities that exist when using data in business today.

    Speaker Bio:

    Niall is Qualitative Director at Ipsos MRBI, Ireland’s longest established research agency. He has over 15 years of experience moderating consumer, clients and employees processes in Ireland, Europe and the United States. He regularly works across a wide range of sectors including telecommunication, financial services, social policy, food and drink and healthcare. He combines his experience of working across these sectors with his understanding of human attitudes and behaviour to deliver actionable insight for his clients. He is a trained process consultant and a former Chairperson of the Marketing Society of Ireland.


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