Sharon Tighe- Head of Social & Community Strategy, eumom

  • Presentation Title:

    How to Gain Influence on 70% of all Consumer Spending

    Presentation Synopsis:

    Did you know that families with kids account for 70% of all consumer spending & 98% of moms are responsible for the majority of this spend? Even before baby, expectant parents are often establishing spending behaviours and brand loyalty that will continue as they raise their child. This presentation will outline how innovative brands & retailers can understand & harness this influence, with key examples from companies leading the way.

    Speaker Bio:

    Sharon Tighe co-ordinates the online journey of over 300,000 Irish moms registered with eumom. Ireland’s largest parenting community, eumom have an active online presence in forums, expert-led articles, email marketing and social media, as well as numerous offline touch points. With a dedicated commitment to facilitating relevant communications which add value at all times, she is currently optimising eumom’s social strategy & is instrumental in campaign planning on the site for well-known brands such as Allianz, Johnson & Johnson & Bord Gáis Energy.


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