effy is a smart staff scheduler. It takes existing in-store data, in addition to contextual data, to ensure retail stores have the right staff, in the right place, at the right time. This optimises the conversion of footfall into sales, at the lowest labour cost. The system facilitates lean retailing, sales optimisation, and ultimately gives control back to the manager over their resources. Effy does all this in a manner that is effective, efficient and effortless